How Much Should Your Firm Invest in Digital Marketing in 2027?
Enter a few numbers about your firm. We'll show your recommended monthly budget, how many cases you need to hit your goal and best practices for your practice area.
Video coming soon: Josh walks you through this step.
Typical marketing investment by practice area
- Estate Planning10–15%
- Family Law8–12%
- Criminal Defense15–20%
- Immigration15–25%
- Business & Corporate8–10%
- Personal Injury20–25%+
Budget Estimator
Your Growth Dial
Drag the needle to set how much of your revenue goes to marketing.
Ranges are what high-growth firms in each practice area actually invest. Slide inside the dial, or push past it if you're aggressive.
Monthly marketing budget: $37,500/mo
Right in the typical range for growth-focused personal injury firms.
Typical For Personal Injury: 20–25%+
Your Numbers
liveAt $12,000 per signed case, that's $2,160,000 in fees a year — about 4.8× your marketing investment.
At this budget, you may fall short of your 2027 goal. Consider a higher percentage, or focus on conversion and follow-up so more leads become cases.
These are estimates based on typical market figures. Your actual results depend on your market, competition and intake.
Recommended budget split
Note: Paid Search & PPC includes your minimum monthly click (ad) budget along with campaign management, so the other pillars keep their share.
You can adjust this split in Step 3 when you build your plan.
Best practices for Personal Injury
- •Lead with Google Search and Local Services Ads. People hire fast after an accident.
- •Invest in intake. Cases often go to the first firm that responds.
- •Review volume and recency matter. Make review requests part of every case close.
What law firms say about us
5-star Google reviews published on our testimonials page
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"I have worked with LFMP for many years now and they are the best in the business. Comprehensive strategies to help improve your google rank and creates systems for consistent leads. Josh and his team are very passionate about delivering an excellent customer experience. Highly recommended."
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"Great service from LFMP! We have a knowledgeable and wonderful client success manager whom we get to meet with monthly to discuss the previous month's report. Great dashboard we get access to. There are plenty of people on the team to help with the firm's marketing to write blogs, review and update content on the website, quarterly press releases, etc. Happy with the services!"
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